The George Hotel (Best Western )

The George Hotel offers a pleasant stay in this historic town which has recently become better known by its stage name Market Shipborough, the setting for the popular drama Kingdom starring Stephen Fry.

The hotel has an AA rosette for its dining, either in the elegant Green Room restaurant or in the informal sociable bar, and the bedrooms have every comfort. Afternoon tea is served in the hotel lounge.

With its beautiful Georgian buildings and magnificent church, plus the stunning countryside of the Brecks and Thetford Forest just on the doorstep, Swaffham is a great place to visit. As seen in the TV series, the town is full of character particularly on Saturdays when the famous weekly market just opposite the hotel is in full swing.

The medieval port town of King’s Lynn is just a fifteen minute drive with many fine streets and ancient maritime buildings to explore. Royal Sandringham, Houghton Hall and the long sandy beaches of the stunning North Norfolk Heritage Coast are also within easy reach.

The magnificent cathedral city of Norwich, steeped in history and offering a rare blend of medieval treasures and modern sophistication is under an hour’s drive.

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Principal Contact:
Helen Brumpton
+44 (0)1760 721238


The George Hotel (Best Western )
Station Street
PE37 7LJ

52.649331 0.690508

Best Western George Hotel

Selected Features

  • Double Room from: £63
  • Number of Rooms: 29
  • 15 Miles from Sandringham
  • Children welcome
  • Conference centre
  • Internet/Wi-Fi access
  • Dogs welcome

Nearby Attractions

Eating Out


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